Humanity Hale Capital Campaign Donor letter

Humanity Hale Capital Campaign Donor Letter

Subject: Capital Campaign Timeline – Humanity Hale – July 1 to September 30, 2023

Dear [Recipient’s Name],

As a professional Capital Campaign Manager representing Changemakers Hawai’i, I am pleased to partner with Humanity Hale to help you achieve your fundraising goal of $15,000 for the purchase and maintenance of a 2014 Ford Econoline 14-15 passenger van. Humanity Hale’s mission to provide a loving and nurturing environment for foster children between 8-17 years old within the community is commendable. In line with this goal, our capital campaign timeline will focus on garnering support and contributions from our dedicated donor base, both in-kind and cash pledges.

Please find below the proposed timeline for our Capital Campaign:

Week 1: July 1 – July 7

Prepare campaign materials, outlining Humanity’s Hale mission, impact stories, and the need for a new van to transport kids to various events.
Create an engaging campaign video that showcases the criticality of the vehicle in enriching foster children’s lives.

Week 2: July 8 – July 14

Launch the capital campaign on Changemakers Hawai’i’s website and social media platforms.
Announce the campaign to past and current donors through a targeted email blast.

Week 3: July 15 – July 21

Conduct a virtual tour where potential donors can learn about Humanity Hale firsthand from the founder and staff, allowing for increased understanding and support.
Begin securing in-kind contributions (with a goal of $7,000).

Week 4: July 22 – July 28

Host an online auction to generate funds and engage donors.
Organize a peer-to-peer fundraising event where supporters can create their donation pages and help raise funds from their networks.

Week 5: July 29 – August 4

Share a mid-campaign update across all communication channels highlighting the progress made so far in the areas of in-kind and cash contributions.
Request donors to spread the word within their networks to maximize campaign reach.

Week 6 – Week 8: August 5 – August 25

Continue engaging donors with regular updates on social media posts, stories, and newsletters.
Utilize the website and email marketing tactics to reach out to new potential donors and increase general awareness of the campaign.

Week 9: August 26 – September 1

Provide a final campaign update and send out personalized thank you emails/letters to supporters who have made in-kind or cash contributions.
Continue working to secure any remaining cash pledges to reach the $8,000 goal.

Week 10 – Week 12: September 2 – September 22

Follow up with prospective donors who have expressed interest in contributing but have not yet made a donation.
Summarize campaign progress and communicate it as part of a final appeal for additional contributions towards the $15,000 goal.

Week 13: September 23 – September 30

Officially conclude the capital campaign.
Thank all participants and announce the final results of the campaign.

Following this timeline, we aim to raise the $15,000 required for the purchase and maintenance of a 2014 Ford Econoline 14-15 passenger van by the end of September 2023. The impact of this new van will significantly improve the experiences and opportunities offered to the vulnerable children served by Humanity Hale. We are confident that our partnership will lead to a successful campaign supporting the continuity of Humanity Hale’s vital work.

Sincerely,

[Your Name]
Capital Campaign Manager
Changemakers Hawai’i