Humanity Hale Capital Campaign

 

Week 1: July 1 – July 7

• Organize a kickoff meeting with the Humanity Hale team to define campaign goals, such as potential donor pools and campaign marketing tactics.
• Prepare detailed campaign materials, including fact sheets, impact stories, and fundraising proposals.

Week 2: July 8 – July 14

• Launch the campaign on the Humanity Hale website and social media platforms.
• Release a digital brochure that presents the organization’s mission, objective, and details of the vehicle purchase project.
• Kick-off intensive outreach activities targeted at existing donors, supporters, and prospective donors in the email subscriber list.

Week 3: July 15 – July 21

• Create a robust fundraising pitch that includes storytelling, visuals, and a persuasive argument for the urgent need for a new vehicle to transport foster children.
• Host an introductory webinar that features Humanity Hale executives, foster children, and parents telling stories about how the van will benefit the community. Share this webinar widely with all stakeholders.
• Kickstart in-kind contributions with an online wish list of van-related items, encouraging supporters to donate new or gently-used items that may benefit the new van.

Week 4: July 22 – July 28

• Organize an online auction and a giving day to promote fundraising and raise more funds for the vehicle purchase.
• Create a matching donation program, where every dollar donated is matched by a corporate partner up to a specified amount.
• Provide donor recognition and incentives, such as recognition in the organization’s newsletter or social media platforms.

Week 5: July 29 – August 4

• Engage donors through storytelling, photos, and videos about how their donations are making an impact in children’s lives.
• Follow up with previous donors with personalized emails or messages to encourage them to continue supporting the campaign.
• Launch a crowdfunding platform to help increase donation collection.

Week 6 – Week 8: August 5 – August 25

• Send regular newsletters to donors, sponsors, and volunteers, highlighting the progress of the campaign’s fundraising effort.
• Organize a virtual event series that provides insight into the Humanity Hale mission and impact that the new vehicle will have, with foster children featured as the show’s guests of honor.
• Partner with influencers and social media platforms to amplify campaign messaging.

Week 9: August 26 – September 1

• Host a virtual tour to showcase the new van and its features, allowing donors to see the tangible impact of their contributions.
• Create personalized thank-you messages for all donors and supporters to acknowledge their donations.
• Ensure that all contributions are properly recorded, and follow up as needed on pledges that have not been fulfilled.

Week 10 – Week 12: September 2 – September 22

• Launch a virtual experience that provides an immersive view of Humanity Hale’s work and fosters deeper understanding of the impact of the new vehicle.
• Set up a final fundraising event such as a concert or a charity run to generate last-minute donations.
• Host a closing celebration highlighting the success of the campaign, including stories from foster children and their families.

Week 13: September 23 – September 30

• Wind down the campaign with a final recap of all donations made, how the funds will be used to purchase the new van, and how foster children will benefit from the new vehicle.
• Express appreciation to all supporters and donors through individualized thank-you notes or certificates of recognition.
• Celebrate the successful completion of the campaign with Humanity Hale staff, supporters, and donors.

We believe that following this extended capital campaign timeline will help Humanity Hale raise the required funds to purchase and maintain a new van, enhancing the lives of foster children, and positively impacting the community’s most vulnerable populations.