Big Island Hawaii

Living History Museum Business Plan

Living history museum Business Plan (rough draft)

I. Executive Summary

A. Objective:

Establish a Hawaiian cultural living history open-air museum on the Big Island of Hawaii

B. Vision:

Create a self-sustaining, educational, and authentic experience that promotes Hawaiian culture and heritage while benefiting the local community.

C. Mission:

Preserve and showcase the rich history, diverse culture, and traditional practices of Hawaiian people by providing an immersive, interactive environment for visitors and locals alike.

II. Company Description

A. Name and Legal Structure

B. Background and Experience

1. Team Members’ qualifications and experience

2. Relevant achievements and capabilities

C. Location:

The Big Island of Hawaii

III. Industry Analysis

A. Market Overview

1. Hawaii tourism industry statistics

2. Heritage and cultural tourism trends

B. Target Audience

1. Families

2. Educational groups

3. Local residents

4. Cultural and history enthusiasts

IV. Services Offered

A. Living History Interpretations

1. Daily life

2. Trades and craftsmanship

3. Ceremonies and rituals

B. Educational Programs

1. Workshops and classes

2. School field trips

3. Cultural talks and seminars

C. Special Events

1. Festivals

2. Performances and concerts

3. Thematic celebrations

D. Local Partnership

1. Collaboration with artists and cultural experts

2. Integration of local businesses and products

V. Marketing and Promotion Strategy

A. Branding and Positioning

1. Unique selling points

2. Consistent messaging across platforms

B. Website and Social Media

1. Compelling content

2. Online booking options

3. Virtual tours and visual storytelling

C. Advertising

1. Print, radio, and television ads

2. Online ads and social media campaigns

D. Public Relations

1. Press releases

2. Media partnerships

3. Influencer collaborations

E. Community Outreach

1. Engagement with local schools, organizations, and community groups

2. Sponsorship of local events

VI. Operations and Management

A. Organizational Structure

1. Staffing requirements

2. Roles and responsibilities

B. Facility and Site Management

1. Ongoing maintenance and improvement plans

2. Safety regulations and policy implementation

C. Partnerships and Collaborations

1. Working with local artisans, historians, and cultural organizations

2. Establishing relationships with schools and other educational institutions

D. Environmental Sustainability

1. Preservation of the natural environment

2. Eco-friendly practices and policies

VII. Financial Projections

A. Revenue Streams

1. Admission fees

2. Educational program fees

3. Special events and paid experiences

4. Gift shop sales and sponsorships

B. Expenses

1. Staff salaries

2. Marketing and promotion costs

3. Facility and site maintenance

4. Utilities, taxes, and other ongoing expenses

C. Funding Sources

1. Grants, loans, and investments

2. Donations

3. Fundraising events and campaigns

D. Financial Forecasts

1. Break-even analysis

2. Projected profit and loss statements

3. Balance sheets and cash flow projections

VIII. Implementation Timeline

A. Phases and Milestones

1. Research and Exploration

2. Funding and Development

3. Construction and Staffing

4. Grand Opening and Ongoing Operations

B. Estimated Timeline:

[Insert timeline with specific dates and milestones]

IX. Appendices

A. Resumes/CVs of Key Personnel

B. Financial Statements and Projections

C. Market Research and Feasibility Study Results

D. Letters of Support from Community Leaders and Collaborators