Monday meeting

What I can do for the Coffee shop

You have a great coffee shop with loyal customers, but you’re not breaking even every month. You’re spending too much on supplies and losing customers to the competition.
If it continue like this, you’ll soon run out of cash and have to close your doors. So you’ll miss out on the opportunity to grow your business.
But it doesn’t have to be this way. I can help you turn your coffee shop around and make it profitable again. With a proven system I will help you attract more customers, increase your average order value, reduce your costs, and boost your profits. I’ve helped dozens of business owners like you achieve amazing results in just a few months. And I can do the same for you.

Here are some details on how the system works and what benefits it can bring to your coffee shop:

My system is based on four key pillars: branding, pricing, promotion, and loyalty.
Branding: I’ll help build a unique and memorable brand identity that sets us apart from the competition and attracts your ideal customers. I’ll help you design a menu and a social media presence that reflects your vision.
Pricing: I’ll help to optimize the pricing strategy to maximize your revenue and profit margins. I’ll help you analyze costs, competitors, and customers’ preferences to find the optimal price point for your products and services. I’ll also help you create upsells, cross-sells, bundles, and discounts that increase your average order value and customer lifetime value.
Promotion: I’ll help you create and execute a marketing plan that drives more traffic to your coffee shop and converts more visitors into buyers. I’ll help you use online and offline channels to reach your target audience and communicate your unique value proposition. I’ll also help you measure and optimize your marketing performance using data and analytics.
Loyalty: I’ll help you build and nurture a loyal customer base that keeps coming back for more and refers others to your coffee shop. I’ll help you create a loyalty program, a referral program, a feedback system, and a culture that rewards the customers for their loyalty and engagement.

By implementing my system, you’ll be able to:

Increase your sales and profits by 50% or more in just a few months.
Reduce your expenses and waste by 20% or more in just a few months
Grow your customer base and retention rate by 30% or more in just a few months
Enhance the reputation and visibility in the Big Island market
Enjoy more freedom, flexibility, and fulfillment in running your coffee shop

I will also Recruit long term staff

My solution is based on three key pillars: recruiting, training, and retaining. These are the essential elements that make a startup team successful and productive.
Recruiting: I’ll help you find and hire the best talent for your startup. I’ll help you define your hiring criteria, job descriptions, compensation packages, your hiring process. I’ll also help you source, screen, interview, and evaluate candidates using my network along with proven methods and tools.
Training: I’ll help you onboard and train your new hires to ensure they are ready to perform and contribute to your startup. I’ll help you create a curriculum and a feedback system that accelerate their learning and development. I’ll also help you monitor and measure their progress and performance using data and analytics.
Retaining: I’ll help you retain and motivate your long term staff to ensure they are happy and loyal to your startup. I’ll help you create a culture, a vision, a mission, and a value proposition that align with your staff’s goals and aspirations. I’ll also help you create a recognition, a reward, a career development, and a retention program that acknowledge and appreciate your staff’s efforts and achievements.

By implementing my solution, you’ll be able to:

Hire the best talent for your startup in half the time and cost of traditional methods
Train your new hires to become high-performing and high-potential team members in half the time and cost of traditional methods
Retain your long term staff to become loyal and engaged advocates for your startup in half the time and cost of traditional methods
Boost your startup’s growth, innovation, and competitiveness in the market
Enjoy more confidence, satisfaction, and fulfillment in leading your startup

What I can do for the Food Truck

Problem: You’re a food truck owner who has invested a lot of money and time into buying and setting up a food truck. You have a fully equipped and functional food truck, but you don’t have any customers, menu, or brand. You’re losing money every day and you don’t know what to do next.
Agitate: If you continue like this, you’ll soon run out of cash and have to sell your food truck. You’ll lose your dream, your investment, and your opportunity. You’ll miss out on the chance to serve delicious food, make people happy, and earn a living doing what you love.
Solve: But it doesn’t have to be this way. I can help you turn your empty food truck into a thriving business. I have a proven system that will help you create a unique and memorable brand, design a mouth-watering menu, and attract loyal customers. I’ve helped dozens of food truck owners like you achieve amazing results in just a few weeks. And I can do the same for you.

Menu: I’ll help you design a mouth-watering menu that showcases your food truck’s cuisine, quality, and creativity. I’ll help you with every aspect of your menu creation, from planning to pricing. Here’s what I’ll do for you:
- I’ll help you plan your menu based on your cuisine, concept, target market, and budget. I’ll help you research the latest food trends, customer preferences, and competitor offerings to find the best dishes for your food truck.
- I’ll help you design a menu board for your food truck based on your logo, colors, and theme. I’ll help you create a clear and appealing menu that displays your food offerings, prices, and specials in an easy-to-read and enticing way.
- I’ll help you create your recipes based on your cuisine, concept, target market, and budget. I’ll help you source the best ingredients, equipment, and techniques to prepare delicious and consistent food for your customers.
- I’ll help you analyze your costs, margins, and profits to find the optimal price point for your dishes that maximizes your revenue and customer satisfaction.
- I’ll help optimize your menu based on your cuisine, concept, target market, and budget. I’ll help you test, tweak, and refine your dishes to ensure they meet the highest standards of quality, taste, presentation, and value.
- I’ll help update your menu based on your cuisine, concept, target market, and budget. I’ll help you monitor customer feedback, sales data, seasonality, and availability to add or remove dishes as needed to keep your menu fresh and relevant.
Marketing: I’ll help you create and execute a marketing plan that drives more traffic to your food truck and converts more visitors into buyers. I’ll help you with every aspect of your marketing strategy, from online to offline. Here’s what I’ll do for you:
- I’ll help you create a social media presence for your food truck based on your brand identity, target market, and goals. I’ll help you set up accounts on platforms such as Facebook, Instagram, Twitter, and Yelp that showcase your food truck’s story, menu, location, schedule, reviews, and photos.
- I’ll help you create a content strategy for your social media presence based on your brand identity, target market, and goals. I’ll help you create and post engaging and
  relevant content that educates,
  entertains, and encourages your
  followers to visit your food truck.
- I’ll help you create a promotion strategy for your social media presence based on your brand identity, target market, and goals. I’ll
  help you create and run effective ads, contests, giveaways, coupons,
  and other incentives that drive more traffic to your food truck.
- I’ll help you create an email marketing strategy for your food truck based on your brand identity, target market, and goals. I’ll help you build an email list of your customers and prospects and send them regular newsletters, updates, offers, and reminders that keep them engaged and loyal to your food truck.
- I’ll help you create a loyalty program for your food truck based on your brand identity, target market, and goals. I’ll help you create a system that rewards your customers for their repeat purchases, referrals, feedback, and social media engagement that increase their retention and advocacy for your food truck.
- I’ll help you create an offline marketing strategy for your food truck based on your brand identity, target market, and goals. I’ll help you network with local businesses, events, festivals, farmers markets, and other venues that can provide exposure and opportunities for your food truck.

By implementing my solution, you’ll be able to:

Create a unique and memorable brand identity that sets you apart from the competition and attracts your ideal customers
Design a mouth-watering menu that showcases your food truck’s cuisine, quality, and creativity
Create and execute a marketing plan that drives more traffic to your food truck and converts more visitors into buyers
Boost your food truck’s growth, innovation, and competitiveness in your market
Enjoy more confidence, satisfaction, and fulfillment in running your food truck

What I will do with the GroundKeeping

Monthly maintenance schedule: I’ll help you create a monthly maintenance schedule for your property grounds that suits your needs, budget, and goals. I’ll help you plan and prioritize the tasks that need to be done each month to keep your property grounds in top condition. Here’s what I’ll do for you:
- I’ll help you assess your property grounds’ condition based on your coffee shop/restaurant/food truck/air bnb/ and pink hotel’s goals, needs, and culture. I’ll help you identify the strengths, weaknesses, opportunities, and threats of your outdoor space and how they affect your business.
- I’ll help you set your property grounds’ maintenance objectives based on your assessment. I’ll help you define the desired outcomes, standards, and indicators of success for your property grounds maintenance.
- I’ll help you design your property grounds’ maintenance plan based on your objectives. I’ll help you outline the tasks, resources, responsibilities, timelines, and costs for each month of the year. I’ll also help you create a contingency plan for unexpected events or emergencies.
- I’ll help you implement your property grounds’ maintenance plan based on your design. I’ll help you execute the tasks, monitor the progress, evaluate the results, and make adjustments as needed. I’ll also help you document and report the outcomes and feedback of your property grounds maintenance.
Maintenance tips: I’ll help you apply some maintenance tips and best practices that can improve your property grounds’ appearance, functionality, and value. I’ll help you use some innovative, creative, trendy, and professional solutions that can enhance your outdoor space and attract more customers. Here are some tips that I’ll share with you:
- Keep the grass trimmed regularly and maintain landscaping and increase watering for the hotter summer months. Consider mulching garden beds to help conserve water and spruce up your property. Trim trees to keep weak or dying limbs from causing property damage during stormy weather.
- Add some color and variety to your property grounds with seasonal flowers, plants, and decorations. Choose plants that are suitable for your climate, soil, and sun exposure. Use pots, planters, hanging baskets, or vertical gardens to create visual interest and save space.
- Install some outdoor lighting to illuminate your property grounds at night and create a cozy and inviting atmosphere. Use solar-powered or LED lights to save energy and money. Use string lights, lanterns, spotlights, or path lights to highlight your features and pathways.
- Add some outdoor entertainment options for your customers to have fun and relax outside. Use speakers,
  screens, projectors, or games to provide music, movies, or activities. Use fire pits, fountains, wind chimes, or bird feeders to add some warmth, water, sound, or wildlife.
Maintenance services: I’ll help you find and hire the best maintenance services for your property grounds. I’ll help you with every step of the hiring process, from defining your hiring criteria to making the final offer. Here’s what I’ll do for you:
- I’ll help you define your hiring criteria based on your property grounds’ maintenance needs, budget, and goals. I’ll help you identify the services, skills, experience, and personality traits that you’re looking for in a maintenance provider.
- I’ll help you source qualified maintenance providers from various channels, such as online platforms,
  referrals,
  networking events,
  and social media. I’ll help you reach out to potential providers with personalized messages that pique their interest and curiosity.
- I’ll help you screen and interview maintenance providers using proven methods and tools. I’ll help you design and conduct effective assessments,
  tests,
  and interviews that evaluate providers’ skills,
  fit,
  and potential. I’ll also help you avoid common hiring mistakes and biases that can lead to bad hires.
- I’ll help you evaluate and select maintenance providers based on objective data and criteria. I’ll help you compare and rank providers based on their performance,
  feedback,
  and fit. I’ll also help you negotiate and make competitive offers that secure your top choices.

Sure, I can rewrite that and make the emphasis to coordinate the events for the venue. Here’s an example:

Brand: I’ll help you create a unique and memorable brand identity that sets you apart from the competition and attracts your ideal customers. I’ll help you with every aspect of your venue branding, from naming to designing. Here’s what I’ll do for you:
- I’ll help you name your venue based on your concept, personality, and target market. I’ll help you come up with a catchy, memorable, and distinctive name that reflects your brand values and appeals to your customers.
- I’ll help you design a logo for your venue based on your name, style, and message. I’ll help you create a simple, versatile, and recognizable logo that communicates your brand identity and stands out in the market.
- I’ll help you design a signage for your venue based on your logo, colors, and theme. I’ll help you create a stunning and eye-catching visual that showcases your venue’s personality and attracts attention from afar.
- I’ll help you design a website for your venue based on your logo, colors, and theme. I’ll help you create a professional and user-friendly website that features your venue’s story, location, schedule, contact information, and social media links.
- I’ll help you design promotional materials for your venue based on your logo, colors, and theme. I’ll help you create flyers,
  business cards,
  stickers,
  magnets,
  t-shirts,
  hats,
  and other items that spread the word about your venue and generate buzz.
Menu: I’ll help you design a mouth-watering menu that showcases your venue’s cuisine, quality, and creativity. I’ll help you with every aspect of your menu creation, from planning to pricing. Here’s what I’ll do for you:
- I’ll help you plan your menu based on your concept,
  target market,
  and budget. I’ll
  help
  you
  research
  the
  latest
  food
  trends,
  customer
  preferences,
  and
  competitor
  offerings
  to
  find
  the
  best
  dishes
  for
  your
  venue.
- I’ll help you create your recipes based on your concept,
  target market,
  and budget. I’ll
  help
  you
  source
  the
  best
  ingredients,
  equipment,
  and techniques to prepare delicious and consistent food for your customers.
- I’ll help you price your menu based on your concept,
  target market,
  and budget. I’ll
  help
  you
  analyze
  your costs,
  margins,
  and profits to find the optimal price point for your dishes that maximizes your revenue and customer satisfaction.
- I’ll help you optimize your menu based on your concept,
  target market,
  and budget. I’ll
  help
  you test,
  tweak,
  and refine your dishes to ensure they meet the highest standards of quality,
  taste,
  presentation,
  and value.
- I’ll help you update your menu based on your concept,target market,and budget.I’ll help you monitor customer feedback,salesdata,seasonality,andavailabilitytoaddorremovedishesasneededtokeepyourmenufreshandrelevant.
Marketing: I’ll help you create and execute a marketing plan that drives more traffic to your venue and converts more visitors into buyers. I’ll help you with every aspect of your marketing strategy, from online to offline. Here’s what I’ll do for you:
–
I’ll help you create a social media presence for your venue based on your brand identity, target market, and goals.
I’ll help you set up accounts on platforms such as Facebook, Instagram, Twitter, and Yelp that showcase your venue’s story, location, schedule, reviews, and photos.
I’ll also help you create a content strategy for your social media presence based on your brand identity, target market, and goals.
I’ll help you create and post engaging and relevant content that educates, entertains, and encourages your followers to visit your venue.
Additionally, I’ll help you create a promotion strategy for your social media presence based on your brand identity, target market, and goals.
I’ll help you create effective ads, contests, giveaways, coupons, and other incentives that drive more traffic to your venue.
Lastly, I’ll help you create an email marketing strategy for your venue based on your brand identity, target market, and goals.
I’ll help you build an email list of your customers and prospects and send them regular newsletters, updates, offers, and reminders that keep them engaged and loyal to your venue. Finally,
I’ll help you create a loyalty program for your venue based on your brand identity, target market, and goals. I’ll help you create a system that rewards your customers for their repeat purchases, referrals, feedbacks, and social media engagement that increases their retention and advocacy for your venue.
Lastly, I’ll help you create an offline marketing strategy for your venue based on your brand identity,target market,and goals.I’ll help you network with local businesses,festivals,farmers markets,and other venues that can provide exposure and opportunities for your venue.
Events: I’ll help you coordinate the events for your venue that suit your concept, target market, and goals. I’ll help you with every aspect of your event planning, from booking to hosting. Here’s what I’ll do for you:
- I’ll help you book the events for your venue based on your concept, target market, and goals. I’ll help you find and attract the best clients for your venue, such as weddings, parties, meetings, or workshops. I’ll help you communicate your venue’s value proposition, features, and benefits to your potential clients and negotiate the best deals for your venue.
- I’ll help you plan the events for your venue based on your concept, target market, and goals. I’ll help you create and manage the event budget, timeline, checklist, and contracts. I’ll also help you coordinate the event logistics, such as catering, entertainment, equipment, staff, and security.
- I’ll help you host the events for your venue based on your concept, target market, and goals. I’ll help you set up and decorate the venue according to the event theme and client’s preferences. I’ll also help you supervise the event execution, such as serving food and drinks, entertaining guests, solving problems, and collecting feedback.
- I’ll help you follow up the events for your venue based on your concept, target market, and goals. I’ll help you clean up and restore the venue after the event. I’ll also help you evaluate the event outcomes, such as revenue, expenses, satisfaction, and referrals.
  I’ll also help you thank your clients and guests and encourage them to return or recommend your venue.

By implementing my solution,
you’ll be able to:

Create a unique and memorable brand identity that sets you apart from the competition and attracts your ideal customers
Design a mouth-watering menu that showcases your venue’s cuisine,
quality, and creativity
Create and execute a marketing plan that drives more traffic to your venue and converts more visitors into buyers
Coordinate the events for your venue that suit your concept, target market, and goals

My thoughts on Price Increases

Raising prices by 50% in a cafe that isn’t breaking even yet is a risky and potentially counterproductive strategy that could have serious consequences for the cafe’s performance and survival. It could lead to a significant loss of customers, lower sales volume, and reduced customer satisfaction. It could also damage the cafe’s reputation and brand image, making it harder to attract new customers and retain loyal ones. In this argument, I will explain why raising prices by 50% is not a good idea for the cafe and suggest some alternative strategies that could help the cafe improve its profitability and break even.

One of the main reasons why raising prices by 50% is not a good idea for the cafe is that it could result in a drastic decline in the demand for its products and services. According to research, customers are sensitive to price changes and tend to react negatively when they perceive a price increase as unfair, unjustified, or excessive. Customers may also switch to cheaper alternatives or reduce their consumption of the product or service. For example, AT&T lost nearly 1 million TV customers after raising DirecTV prices. Dollar Tree experienced a “meaningful decline” in shoppers after increasing its prices from $1 to $1.25.

To illustrate the potential impact of a 50% price increase on the cafe’s sales volume, let us assume that the cafe currently sells 100 cups of coffee per day at $4 each, generating $400 in daily revenue. If the cafe raises its price to $6 per cup, it would need to sell at least 67 cups per day to maintain the same revenue level. However, this assumes that the demand for coffee is perfectly inelastic, meaning that customers do not change their buying behavior at all in response to the price change. This is highly unlikely in reality, especially for a product like coffee that has many substitutes and competitors.

A more realistic scenario is that the demand for coffee is elastic, meaning that customers are responsive to price changes and adjust their buying behavior accordingly. The degree of elasticity depends on various factors, such as the availability of substitutes, the proportion of income spent on the product, the frequency of purchase, and the perceived quality and value of the product. Let us assume that the demand for coffee at the cafe is moderately elastic, with an elasticity coefficient of -1.5. This means that for every 1% increase in price, there is a 1.5% decrease in quantity demanded.

Using this elasticity coefficient, we can estimate how many cups of coffee the cafe would sell after raising its price by 50%. The formula is:

% change in quantity demanded = elasticity coefficient x % change in price

Plugging in the numbers, we get:

% change in quantity demanded = -1.5 x 50% = -75%

This means that the quantity demanded would drop by 75%, from 100 cups per day to 25 cups per day. The daily revenue would then be:

Daily revenue = price x quantity = $6 x 25 = $150

As you can see, the daily revenue would decrease by 62.5%, from $400 to $150, after raising the price by 50%. This would make it even harder for the cafe to break even and cover its costs.

Another reason why raising prices by 50% is not a good idea for the cafe is that it could have negative effects on customer satisfaction and loyalty. Customers may feel betrayed, resentful, or dissatisfied with the cafe’s decision and perceive it as greedy, opportunistic, or insensitive. They may also question the quality and value of the cafe’s products and services and compare them unfavorably with other options in the market. This could erode the cafe’s reputation and brand image and make it less appealing to potential customers.

Research has shown that customer satisfaction and loyalty are crucial for business success and profitability. Satisfied customers are more likely to repeat their purchases, recommend the business to others, and provide positive feedback. Loyal customers are more likely to spend more, resist competitive offers, and forgive occasional mistakes. On the other hand, dissatisfied customers are more likely to defect, complain, spread negative word-of-mouth, and damage the business’s reputation.

Therefore, raising prices by 50% could jeopardize the cafe’s relationship with its customers and undermine its long-term success. It could also create an opportunity for competitors to lure away customers by offering lower prices or better value.

Therefore, instead of raising prices by 50%, the cafe should consider alternative strategies to improve its profitability and break even. Some possible strategies are:

Reducing costs by optimizing operations, eliminating waste, negotiating better deals with suppliers, or switching to cheaper inputs.
Increasing sales volume by offering discounts, promotions, loyalty programs, or referrals to attract new customers and retain existing ones.
Expanding the product mix by adding complementary products or services that can increase customer spending and satisfaction.
Enhancing the customer experience by improving the quality, variety, convenience, or ambiance of the cafe.
Differentiating the cafe from competitors by emphasizing its unique value proposition, such as its location, specialty, social mission, or customer service.

These strategies could help the cafe increase its revenue and reduce its expenses without alienating its customers or compromising its quality. They could also help the cafe build a loyal customer base and a strong brand image that can sustain its long-term success.

In conclusion, raising prices by 50% in a cafe that isn’t breaking even yet is a risky and potentially counterproductive strategy that could have serious consequences for the cafe’s performance and survival. It could lead to a significant loss of customers, lower sales volume, and reduced customer satisfaction. It could also damage the cafe’s reputation and brand image, making it harder to attract new customers and retain loyal ones. Therefore, instead of raising prices by 50%, the cafe should consider alternative strategies to improve its profitability and break even. These strategies include reducing costs, increasing sales volume, expanding the product mix, enhancing the customer experience, and differentiating the cafe from competitors. These strategies could help the cafe increase its revenue and reduce its expenses without alienating its customers or compromising its quality. They could also help the cafe build a loyal customer base and a strong brand image that can sustain its long-term success.